I worked very closely with the marketing team at Pinnacle Vodka to ramp up their fan page during my time at Facebook. When we first started this initiative they had only 8k fans. During the span of approximately 10 months, we grew their fan page to over 200k-a 2400% increase. We used social media outlets as part of a fully integrated strategy. They were cross marketing with a nationally recognized print publication and buying full page spreads in magazines that reached their target audience. We incorporated what they were doing in other areas online and offline on their fan page to drive sales, SEO, & WOM. Below are examples of the campaigns and promotions we delivered.

On a side note, I loved working with this team and brand as they were always open to trying new things. It wasn't just about building a fan page, it was about driving engagement and building a solid social media brand. Today they are at nearly 500k fans with approximately 6% of their fans "talking about them" on a daily basis; the benchmark is about 2-3% fan engagement overall. Pinnacle has developed a very strong social media presence and I'm excited to see what they do next!